It’s a lovely day today! I encourage you to step outside to enjoy the weather and appreciate the scenery
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So…I hold an officer position in an organization, and I’m tasked with getting as many of my classmates to join the org as possible. Any ideas on what I could do? Could be anything, can involve $$, etc.
Chapter 230 : Petty Ghosts are Hard to Deal With (12)
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Threats?
Learned nothing by our SS? You need a terroristic action and make them belive that your product is the only thing that can save them.
Sfx :sig: <.<
A business-related question....? Don’t mind if I do :)
The three biggest ways an officer or agent of an organisation use to promote a product or investment are the same used in marketing, politics, and financing
1- Our product is good because of _____. State the actual benefits if the actual product itself. Is it big, last long, efficient, socially acceptable, environmentally friendly, etc. focus on the product. Ask yourself, ask your fellow organisational members, what tangible benefits does it bring to your customers. Make your customers feel like your investors WANT whatever it is you have. You're selling the product, not the company.
2- Our product is better than _____. This is a total misdirection. Instead of focusing on how bad your product is, make your target audience aware of how bad the other options are. Keep in mind, slander and false deformation of another person or entity such as a company is illegal in most parts of the world. Instead of you saying “this other company is bad because they are racists” you need to make your audience say it. Ask them what they think of your competitors, make THEM come up with bad things about them, ask them to elaborate and keep them thinking about the negatives being with another organisation that isn’t yours.
3- What personal benefits can you receive from investing in our product? This is the long-term benefits. If I am going to join your organisation, I want to know why. Are you a charity group who can provide me with tax benefits? Are you offering a discount or lifetime supply of a product? Are you a public company who offers high return dividends to shareholders? Will I receive membership with voting rights? Will I become a managing director with a direct interest in the company’s business? Is your company/organisation in line with my own interests? Why? why not? When you ask someone to invest, you are asking them to make a long-term commitment. The benefits they receive should be relevant to them and will be relevant for years to come.
The most obvious answer to this is to offer capital shares. At the end of every fiscal year, after your organisation has calculated its net profit (revenue – expenses – tax ± etc.) a company may use its accumulated profits invest in further business opportunities or to divide a portion amongst its shareholders to keep them happy and have more people investing in your company. So long as you hold shares in that company, that company continues to do business, and it remains profitable, then you stand a chance of receiving dividends. Interestingly, depending on what part of the world you're in, public companies cannot decide who can invest. But, private pty. ltd. companies can choose to not change the shareholder register, without any apparent reason.
When I was in charge of PR for some student orgs in college, I found that the biggest barrier for getting people to join was lack of visibility. People just didn't know we existed. Putting up more posters, increasing our social media, and having more frequent casual events increased our membership by a lot.